How we combined Google, Meta, UGC creative, analytics and CRO into a multi-channel performance system.
For Ergovision, we created a multi-channel performance approach combining Google Ads, Meta Ads, creative production, advanced GA4 analytics and CRO. On Google, we built a structure to capture existing demand. On Meta, we tested video content, UGC formats and static creative for the best-selling products.
We placed particular emphasis on addressing the B2C and B2B segments separately. For individuals, we developed more direct sales messages, while campaigns for businesses reflected a longer and more complex buying cycle. We also introduced campaigns offering free product trials, remarketing strategies and content addressing customers’ most common concerns.
One of the key turning points was advanced analytics in GA4. We implemented a system for measuring micro and macro conversions, analysed funnels by device, market and product, and used the data to improve UX and CRO. Product pages received clearer sales elements, we tested new landing pages and built the expansion in stages: first Slovenia, then Croatia, with the infrastructure for further growth across the EU.
