TikTok Reels UGC creatives

SOCIAL MEDIA MANAGEMENT.

A smiling content creator filming in a shop.

Social media today goes beyond occasional posts, promotions and polished graphics. It is one of the main ways people get a feel for who you are, how you think, what you do well and why they should trust you.

social media in numbers

social media is more than a place to post. It is a tool for attention, trust and brand growth.

13+

Client profiles we help grow

200k

Social media content views per month

120+

Carefully crafted photo and video posts per month

the key challenge

social media is more than posting. it shows your brand is alive.

Many businesses have social media accounts but no clear system behind them. Posts are created at random, video content is scarce and communication is inconsistent. Their channels do not clearly show why the business deserves people’s trust.

The issue is not necessarily a lack of things to say. A business often has plenty of material – its team, expertise, processes, projects, products, events, opinions, answers and stories from the field – but needs help turning it into effective social media content.

At Kokos, social media management means an editorial and production system that turns real life at your business into content for Instagram, Facebook, TikTok, LinkedIn and advertising. It goes beyond producing a handful of posts each month.

our unique process

Great social media needs a clear content system.

At Kokos, social media management brings together brand strategy, an editorial calendar, short-form video, on-location production, post design, editing, publishing and performance analysis.

1. Define your social media strategy

We review your existing channels, competitors, target audiences, tone of voice and content opportunities. This leads to a clear social media plan defining the role of social, channels, goals and communication approach.

2. Content pillars and editorial calendar

We define key topics, formats and publishing frequency so content forms part of a clear editorial plan. The goal is greater recognition, relevance and consistent brand communication.

3. Scripts and content production

We develop hooks, scripts, key messages and content structures for videos, posts, behind-the-scenes stories, products, services and events. We design content to work across multiple formats.

4. Design, editing and channel adaptations

We turn the material into finished posts, Reels, Stories, carousels, static posts and other formats. We handle editing, subtitles, cover frames and adaptations for each platform.

5. Publishing, analysis and optimisation

We track reach, views, clicks, engagement, enquiries and the performance of each format. We use the data to refine the editorial calendar, content pillars and approaches with the greatest potential.

related projects

Social media that looks great and makes an impact.

The strongest proof is content that increases reach, engagement, trust and interest in your brand. Explore projects where strategy, production and distribution worked together as one system.

A desktop computer with an illuminated case beside a screen showing the E-Misija online shop.
SEO and GEO

60% organic sales growth.

E-Misija

E-Misija

60%

Organic sales growth

15.000+

Additional organic clicks

200.000+

Additional Google impressions

2x

Average position improvement
Ordinacija klinike NYD s pregledno mizo in medicinsko opremo.
Performance marketingSEO and GEO

121% more organic clicks.

NYD Clinic

NYD Clinic

121.3%

More organic clicks

94.5%

More impressions

19.5%

CTR improvement

40.4%

Average position improvement

Digital

Two Kokos agency team members planning a strategy on a whiteboard.

growth

Two Kokos agency team members reviewing content on a computer screen together.

internationally award-winning agency

Awarded where it matters.

Kokos campaigns were selected as finalists and winners at European and global search and performance competitions.

For us, awards are proof that a Slovenian team can compete on the international stage.

2026

The Kokos agency team receiving a European Search Awards 2026 award.

2026

The Kokos agency team holding a trophy at the European Search Awards ceremony in Porto.

2026

The red façade of an Irish pub in Dublin, with flags hanging above the street.

2024

Two Kokos agency representatives holding a Global Search Awards certificate.

2024

Illuminated stage at the inOrbit Awards 2024 ceremony.

2023

Kokos agency representatives holding a European Search Awards finalist board.
A collage of social media videos featuring people and desserts.
social media in 2026

Short-form video is at the heart of a strong social media presence.

The best content is often far from a polished studio production. It is clear, authentic, useful and speaks the language of the platform. At Kokos, we create video where the stories happen: at your business, showroom, shop, production site, office, event or out in the field.

One filming day can produce several types of content.

Reels and TikTok videos

Short, dynamic videos with a clear hook and message.

A collage of social media videos featuring people and desserts.

Stories

More relaxed formats for updates, behind-the-scenes moments and connecting with your audience.

A collage of social media videos featuring people and desserts.

LinkedIn video clips

Expert insights, commentary, short explainers and content that builds credibility.

A collage of social media videos featuring people and desserts.

Video ads

Natural video content that can also be used in Meta or TikTok advertising.

A collage of social media videos featuring people and desserts.

Behind-the-scenes content

Your team, processes, company culture, events, preparation, delivery and everyday life at the business.

A collage of social media videos featuring people and desserts.

Educational content

Short explainers, tips, answers to common questions and content that addresses customers’ concerns.

A collage of social media videos featuring people and desserts.
Google Partner badge
certifications and partners

Partnerships and certifications that matter.

Google Partner

The Google Partner badge confirms our expertise in Google Ads. For clients, this means we build campaigns with a stronger understanding of the platform, measurement and optimisation for growth.

Google Partner badge

Meta Business Partner

Our expertise in the Meta ecosystem is confirmed by Meta Blueprint certifications and Meta Business Partner status, providing further recognition of our expertise in working with Meta advertising solutions.

Meta Business Partner badge

CEE Digital Alliance

We are members of CEE Digital Alliance, a professional association of independent digital agencies from Central and Eastern Europe. This gives us access to knowledge, experience and practices from different markets that we can apply to local and international campaigns.

CEE Digital Alliance logo on a map of Europe.

DIMAQ-certified company

DIMAQ confirms standardised digital marketing expertise within our team. For clients, this means decisions are based on a broad understanding of the digital environment, strategy and advertising channels, as well as individual experience.

DIMAQ logo
Rating: five stars

What those who grow with us say.

"With Kokos Agency, we took our online advertising to a much higher level. Their approach is based on testing, data and a constant search for improvements, which has translated into tangible business results over time. What matters to us is that we always look at the bigger picture together – not just the performance of an individual campaign, but the impact of advertising on the entire business."

Portrait of a man wearing glasses and a dark blazer.
Marko Mrkšič

Co-founder, Ergovision

An ergonomic Ergovision office chair beside a wooden desk.
Rayher logo

"There are three things in life you never change – your hairdresser, your gynaecologist and Kokos. At Kokos, we have a partner who understands publishing and skilfully steers our online advertising towards sales results."

Portrait of a smiling representative of Chiara Publishing with curly hair.
Simona Hana Boc

CEO, Chiara Publishing

Signing a book with a personal dedication at Chiara Publishing.
Chiara Publishing logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands the tourism industry, can analyse the numbers, interpret them correctly and recommend the next step. A partner who responds immediately when changes, adjustments or additional expertise are needed. Kokos has become an extension of our team: trustworthy, responsive and focused on results."

Portrait of a Terme Snovik representative in a red blazer.
Stanka Parkelj Rozina

Marketing Manager, Terme Snovik

A room at Terme Snovik with a double bed and wooden finishes.
Terme Snovik logo

"We started working with Kokos just as we wanted to take the next step in our growth, and it quickly became clear that we had set things up better. We began managing Google and Meta much more systematically. Above all, I like that we do not work as a client and agency, but more as one team. We can be very direct, test new ideas quickly and continuously adapt based on the results."

Portrait of a Zrno na zrno representative wearing glasses.
Miha Debeljak

Director, Zrno na zrno

Preparing ground coffee in an espresso machine portafilter.
Zrno na zrno logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands our business, can analyse the numbers and recommend the next step."

Portrait of a smiling Aliansa representative wearing a light-coloured shirt.
Daniel Kajzersperger

Director, Aliansa

A modern dark Aliansa kitchen with a wooden worktop and green bar stools.
Aliansa logo

client FAQs

frequently asked questions.

Do we need to appear on camera ourselves?

No. Featuring people from your business can be very effective, but it is only one way to create good social content. We can adapt formats to your company, team and what feels natural to you, from product and behind-the-scenes footage to voice-over videos, interviews, animations and graphics.

What do you need from our team each month?

Above all, insight into what is happening at your business: new projects, products, events, client success stories, expertise and other interesting stories. We turn these into topics, scripts and formats. Your team mainly helps with specialist information and approvals.

Can one shoot provide content for a longer period?

Yes. We plan each filming day to produce multiple pieces of content and formats from the same shoot. The footage can be used for Reels, TikTok, Stories, LinkedIn, ads and other content formats.

What if we don’t have enough ideas for posts?

Most businesses have far more potential content than they realise. Your team, processes, projects, customers’ questions, client success stories, expertise and everyday activity can form the basis of a long-term content plan.

Can you work with our in-house marketing team?

Yes. We can handle strategy, production, video, design or another part of the process, working with your in-house team to create and distribute content. You can choose the level of support you need.

Which content should we repeat, and which should we stop?

Audience response and data guide those decisions. We track which hooks, topics, people, formats and presentation styles generate the most attention and engagement, then adapt future content accordingly. This helps your social media improve over time, as well as grow.

useful blog posts

insights for brands that grow.

Kokos Boost 2026 event graphic featuring the B26 mark.
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The Kokos Agency team receiving the award on stage at the European Search Awards.
News

Gold for Kokos at the European Search Awards

A presentation on website optimisation at the Digital Transformation event.
News

Digital Transformation: A Full House and Plenty of AI Insights

Ready for social media without guesswork?

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