Google Ads Meta Ads TikTok Ads

Performance advertising.

Two Kokos agency team members planning a strategy on a whiteboard.

We combine Google Ads, Meta Ads and TikTok Ads with strategy, creative work, analytics and ongoing optimisation for measurable growth.

performance advertising

Your growth partner in a digital world where the rules change faster than campaigns.

130+

Successfully delivered performance projects

8

Performance marketing specialists on the team

7x

Nominations for international performance marketing awards

the key challenge

We go beyond buying ads. We build a system for growth.

Effective performance advertising starts with what needs to grow: sales, leads, enquiries, ROAS or traffic quality. Each channel has its own role, but the goal is the same: to find out which messages, audiences, creative assets and offers actually move your business forward.

Performance goes beyond a Google, Meta or TikTok campaign. It is a process where strategy sets the direction, creative work generates a response, distribution produces data, and that data tells us what to scale, stop or change.

Done well, performance marketing delivers more than clicks. It gives you greater clarity on where to invest your next euro.

performance services

Platforms that drive your growth.

We connect Google, Meta and TikTok campaigns with creative work, tracking, analytics and conversion optimisation. Every platform should make a clear contribution to sales, leads or long-term growth.

Google Ads logo

Google Ads

performance service

Reach people when they are actively searching for your products, services or solutions. We build Google Ads campaigns around search intent, reliable data and ongoing optimisation for better returns.

Meta logo

Meta Ads

performance service

Reach people with ads that capture attention and inspire action. We combine Meta campaigns with strong creative work, reliable data and continuous testing to generate demand and increase sales.

TikTok Ads logo

TikTok Ads

performance service

Capture attention where content determines results. We build TikTok campaigns around platform-native creative work, rapid testing and data that shows what engages people and drives conversions.

the Kokos process

Growth does not happen by chance.

Every click, view, lead, purchase and organic ranking tells us something about the next step. Growth depends on a system that improves with every cycle, rather than on gut feeling.

1. Growth strategy

Defining growth goals, priorities, your offer and the key drivers for scaling.

2. Creative strategy and production

Developing performance messaging and creative concepts, and producing video and static assets for Google, Meta and TikTok. Testing angles, hooks and formats with a focus on effectiveness across performance channels.

3. PPC campaign management

Structured management of Google and Meta campaigns with clearly defined KPIs and continuous optimisation of performance and returns.

4. Conversion rate optimisation (CRO)

Optimising landing pages, user journeys and key conversion elements to get more value from your traffic.

5. Analytics and growth optimisation

Setting up measurement, interpreting data and refining future activities and growth decisions.

Performance projects

Performance you can see in the numbers.

The strongest proof is in projects where performance translates into revenue, leads, ROAS and growth. Explore examples where strategy, creative work, campaigns and data worked towards the same goal.

Performance marketing

Scaling 150+ travel brands

World Discovery

World Discovery

2,78

POAS

7,35

ROAS

926

Conversions

2026

Winner at the European Search Awards in the Best Use of Search – Travel / Leisure (PPC): Small category
Performance marketing

Increasing online sales by 70%

Chiara Publishing

Chiara Publishing

70 %

Increase in online sales

2x

Online store traffic more than doubled

6x

More monthly purchases through Google Ads

6-9

ROAS throughout most of our collaboration
Moški sedi na ergonomskem stolu Ergovision za delovno mizo v pisarni.
Performance marketing

Tenfold revenue growth in six years.

Ergovision

Ergovision

10x

Revenue growth over six years

3+

New locations opened

74

Sales tracked through performance channels

3

New showrooms opened

Digital

Two Kokos agency team members planning a strategy on a whiteboard.

growth

Two Kokos agency team members reviewing content on a computer screen together.

internationally award-winning agency

Awarded where it matters.

Kokos campaigns were selected as finalists and winners at European and global search and performance competitions.

For us, awards are proof that a Slovenian team can compete on the international stage.

2026

The Kokos agency team receiving a European Search Awards 2026 award.

2026

The Kokos agency team holding a trophy at the European Search Awards ceremony in Porto.

2026

The red façade of an Irish pub in Dublin, with flags hanging above the street.

2024

Two Kokos agency representatives holding a Global Search Awards certificate.

2024

Illuminated stage at the inOrbit Awards 2024 ceremony.

2023

Kokos agency representatives holding a European Search Awards finalist board.
Google Partner badge
certifications and partners

Partnerships and certifications that matter.

Google Partner

The Google Partner badge confirms our expertise in Google Ads. For clients, this means we build campaigns with a stronger understanding of the platform, measurement and optimisation for growth.

Google Partner badge

Meta Business Partner

Our expertise in the Meta ecosystem is confirmed by Meta Blueprint certifications and Meta Business Partner status, providing further recognition of our expertise in working with Meta advertising solutions.

Meta Business Partner badge

CEE Digital Alliance

We are members of CEE Digital Alliance, a professional association of independent digital agencies from Central and Eastern Europe. This gives us access to knowledge, experience and practices from different markets that we can apply to local and international campaigns.

CEE Digital Alliance logo on a map of Europe.

DIMAQ-certified company

DIMAQ confirms standardised digital marketing expertise within our team. For clients, this means decisions are based on a broad understanding of the digital environment, strategy and advertising channels, as well as individual experience.

DIMAQ logo
Rating: five stars

What those who grow with us say.

"With Kokos Agency, we took our online advertising to a much higher level. Their approach is based on testing, data and a constant search for improvements, which has translated into tangible business results over time. What matters to us is that we always look at the bigger picture together – not just the performance of an individual campaign, but the impact of advertising on the entire business."

Portrait of a man wearing glasses and a dark blazer.
Marko Mrkšič

Co-founder, Ergovision

An ergonomic Ergovision office chair beside a wooden desk.
Rayher logo

"There are three things in life you never change – your hairdresser, your gynaecologist and Kokos. At Kokos, we have a partner who understands publishing and skilfully steers our online advertising towards sales results."

Portrait of a smiling representative of Chiara Publishing with curly hair.
Simona Hana Boc

CEO, Chiara Publishing

Signing a book with a personal dedication at Chiara Publishing.
Chiara Publishing logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands the tourism industry, can analyse the numbers, interpret them correctly and recommend the next step. A partner who responds immediately when changes, adjustments or additional expertise are needed. Kokos has become an extension of our team: trustworthy, responsive and focused on results."

Portrait of a Terme Snovik representative in a red blazer.
Stanka Parkelj Rozina

Marketing Manager, Terme Snovik

A room at Terme Snovik with a double bed and wooden finishes.
Terme Snovik logo

"We started working with Kokos just as we wanted to take the next step in our growth, and it quickly became clear that we had set things up better. We began managing Google and Meta much more systematically. Above all, I like that we do not work as a client and agency, but more as one team. We can be very direct, test new ideas quickly and continuously adapt based on the results."

Portrait of a Zrno na zrno representative wearing glasses.
Miha Debeljak

Director, Zrno na zrno

Preparing ground coffee in an espresso machine portafilter.
Zrno na zrno logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands our business, can analyse the numbers and recommend the next step."

Portrait of a smiling Aliansa representative wearing a light-coloured shirt.
Daniel Kajzersperger

Director, Aliansa

A modern dark Aliansa kitchen with a wooden worktop and green bar stools.
Aliansa logo

client FAQs

frequently asked questions.

What advertising budget do we need to get started?

There is no universal minimum budget. The right investment depends on your goals, market, competition, product or service value, and the channels we plan to use. Before we start, we assess the investment needed to generate enough data for meaningful testing and optimisation.

Can you take over our existing campaigns?

Yes. There is no need to start from scratch. We first review your existing accounts, historical data, tracking, campaign structure and results. Then we identify what to keep, what to improve and where more substantial changes are needed.

Is performance advertising only suitable for online shops?

No. A performance approach makes sense wherever we can define a clear goal and measure it. That could be online sales, enquiries, bookings, leads or other conversions that matter to your business.

What do you need from us to get started?

Above all, a good understanding of your business model, offer, target audiences and goals. If campaigns are already running, we also need access to your existing advertising and analytics accounts and historical data.

What if we have plenty of traffic but no sales?

The issue often extends beyond advertising. We also review your offer, landing pages, user journey and key conversion points to identify where people drop off. Performance marketing aims to generate more business value from your investment, rather than simply more traffic.

Can you work with our in-house marketing team?

Absolutely. We can take on all your performance advertising or support your team where needed, such as campaign management, analytics, creative work or optimisation. We adapt the partnership to your existing team and way of working.

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Ready for performance without guesswork?

Two Kokos agency team members reviewing advertising results in Google Ads.

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