The Slovenian e-commerce market is entering a period of significant change. The arrival of Google Shopping, the impact of artificial intelligence on search, and new advertising opportunities are raising questions that agencies and online retailers face every day. These topics took centre stage at the first Kokos BOOST26, which brought together 150 professionals, marketing managers, and e-commerce decision-makers at Odiseja in Ljubljana.
At Kokos Agency, we organised the event in collaboration with Coob Ads Slovenia with a clear goal: to share actionable insights, real-world examples, and practical advice that attendees could apply to their businesses.
From Google Shopping to AI Search Optimisation
We built the programme around topics that are already transforming digital marketing and will shape the future of online sales.
Boštjan Kovač and Miha Jamšek from Kokos Agency presented practical steps for preparing online stores for the arrival of Google Shopping in Slovenia. They focused on what retailers can do today to get ready for new advertising opportunities.
Tanja Golčman from Coob Ads Slovenia explained how to build an effective full-funnel strategy and engage users throughout their buying journey – from their first interaction with a brand to the purchase.
Aleš Novoselič and Mitja Pogačar from Kokos Agency explored the impact of artificial intelligence on organic search and the evolution of SEO towards GEO, or Generative Engine Optimisation. They showed how users’ search behaviour is changing and what this means for businesses looking to stay visible in AI-generated answers and recommendations.
Artur Mosiak from Google shared guidance for a successful holiday season and explored the future of advertising measurement and optimisation in the age of artificial intelligence.
Practical Insights and Opportunities to Connect
When planning Kokos BOOST26, we wanted the content to address the real challenges facing online retailers and marketing teams. We were therefore especially pleased that attendees highlighted the speakers’ expertise and the usefulness of their advice in their feedback.
Alongside the presentations, we created opportunities for conversation and sharing experiences. The coffee break and evening gathering gave attendees time to meet industry peers, discuss specific challenges, and make new connections.
The first event also provided valuable feedback that will help us shape future editions – from the topics we cover to the programme and networking opportunities.
Kokos BOOST26 Is Just the Beginning
The response from 150 attendees confirmed the demand within Slovenia’s digital marketing community for events offering practical content and actionable insights. Through Kokos BOOST, we want to create a space where we can meet, share experiences, and find answers together as digital marketing evolves.
We see this first edition as a foundation for the future. Over the coming years, we will continue to develop Kokos BOOST with the ambition of making it a regular fixture in the calendar for everyone shaping the future of e-commerce.
Thank you to all the attendees, speakers, and partners who joined us for the first Kokos BOOST26. See you at the next edition!
