SEO GEO Backlinks

SEO and GEO optimisation.

Two Kokos agency team members reviewing content on a laptop.

Google results are changing. AI answers, generative search engines and new research habits are changing how people find providers, compare solutions and make decisions.

SEO and GEO in numbers

Your visibility partner in a new world increasingly shaped by AI search.

70+

Successfully managed SEO/GEO projects

40+

SEO experts in our CEE network

10+

Years of experience among our SEO specialists

the key challenge

Search is changing. SEO needs to change with it.

It used to be enough to optimise a page for keywords and wait for rankings to rise. Today, people search differently. They ask longer questions, compare providers, read AI summaries and look for recommendations. They click more selectively and expect clearer answers.

SEO today needs to do more than produce articles. It needs to help Google, users and AI systems understand why your brand is a relevant answer.

our unique process

Organic growth needs a clear process.

We build SEO and GEO as an ongoing process: diagnostics set priorities, technical optimisation lays the foundations, content builds relevance and authority strengthens long-term visibility.

1. SEO & GEO diagnostics

We analyse technical performance, current rankings, competitors, content gaps, search intent and domain authority. This leads to a clear plan of priorities for long-term organic growth.

2. Technical SEO foundations

We improve site structure, indexing, speed, internal links, URLs, metadata and structured data. The goal is to remove technical barriers that limit organic visibility.

3. Search intent and content architecture

We create content clusters, landing pages, supporting articles, FAQ sections and internal links around the user’s buying journey. The goal is greater relevance and stronger topical authority.

4. Semantic optimisation and GEO

We structure content around clear answers, related topics, entities, definitions, comparisons and signals of expertise. This makes it easier for users, Google and AI systems to understand.

5. Authority, measurement and growth

We build authority through relevant backlinks, published content, digital PR and brand mentions. We also track rankings, traffic, CTR, conversions and content performance, continually refining the strategy.

related projects

results you can see in the numbers.

Organic growth is the strongest proof. Explore projects where technical SEO, content, authority and data worked together to increase visibility, traffic and sales.

Performance marketing

Scaling 150+ travel brands

World Discovery

World Discovery

2,78

POAS

7,35

ROAS

926

Conversions

2026

Winner at the European Search Awards in the Best Use of Search – Travel / Leisure (PPC): Small category
Performance marketing

Increasing online sales by 70%

Chiara Publishing

Chiara Publishing

70 %

Increase in online sales

2x

Online store traffic more than doubled

6x

More monthly purchases through Google Ads

6-9

ROAS throughout most of our collaboration
Moški sedi na ergonomskem stolu Ergovision za delovno mizo v pisarni.
Performance marketing

Tenfold revenue growth in six years.

Ergovision

Ergovision

10x

Revenue growth over six years

3+

New locations opened

74

Sales tracked through performance channels

3

New showrooms opened

Digital

Two Kokos agency team members planning a strategy on a whiteboard.

growth

Two Kokos agency team members reviewing content on a computer screen together.

internationally award-winning agency

Awarded where it matters.

Kokos campaigns were selected as finalists and winners at European and global search and performance competitions.

For us, awards are proof that a Slovenian team can compete on the international stage.

2026

The Kokos agency team receiving a European Search Awards 2026 award.

2026

The Kokos agency team holding a trophy at the European Search Awards ceremony in Porto.

2026

The red façade of an Irish pub in Dublin, with flags hanging above the street.

2024

Two Kokos agency representatives holding a Global Search Awards certificate.

2024

Illuminated stage at the inOrbit Awards 2024 ceremony.

2023

Kokos agency representatives holding a European Search Awards finalist board.
Website analysis using an SEO tool on a laptop.
what makes us different

our SEO and GEO system delivers for the long term.

A strong network of quality backlinks

SEO without authority is slow. That is why we have developed one of the strongest networks of media outlets, websites, partners and content opportunities for building relevant, high-quality backlinks.

We build domain authority strategically to support long-term SEO results, without spam links or short-term tricks.

Website analysis using an SEO tool on a laptop.

We connect SEO with performance marketing

As an experienced performance agency, we look beyond rankings. We focus on which keywords generate enquiries, sales and impact across the entire funnel.


We see what works in Google Ads campaigns, what converts on your website and which content has real business potential.

Website analysis using an SEO tool on a laptop.

A dedicated team of specialists

SEO requires a range of skills: technical expertise, content, strategy, analytics, UX, CRO and link building. At Kokos, a team of specialists brings these skills together.

Website analysis using an SEO tool on a laptop.

We deliver SEO and GEO together

We are already structuring SEO content to make it more useful for Google, users and AI systems, keeping pace with a changing market.

Website analysis using an SEO tool on a laptop.

We build systems for lasting growth

Our goal is an organic channel that reduces your dependence on paid advertising over time, rather than a one-off spike in traffic.

Website analysis using an SEO tool on a laptop.
Google Partner badge
certifications and partners

Partnerships and certifications that matter.

Google Partner

The Google Partner badge confirms our expertise in Google Ads. For clients, this means we build campaigns with a stronger understanding of the platform, measurement and optimisation for growth.

Google Partner badge

Meta Business Partner

Our expertise in the Meta ecosystem is confirmed by Meta Blueprint certifications and Meta Business Partner status, providing further recognition of our expertise in working with Meta advertising solutions.

Meta Business Partner badge

CEE Digital Alliance

We are members of CEE Digital Alliance, a professional association of independent digital agencies from Central and Eastern Europe. This gives us access to knowledge, experience and practices from different markets that we can apply to local and international campaigns.

CEE Digital Alliance logo on a map of Europe.

DIMAQ-certified company

DIMAQ confirms standardised digital marketing expertise within our team. For clients, this means decisions are based on a broad understanding of the digital environment, strategy and advertising channels, as well as individual experience.

DIMAQ logo
Rating: five stars

What those who grow with us say.

"With Kokos Agency, we took our online advertising to a much higher level. Their approach is based on testing, data and a constant search for improvements, which has translated into tangible business results over time. What matters to us is that we always look at the bigger picture together – not just the performance of an individual campaign, but the impact of advertising on the entire business."

Portrait of a man wearing glasses and a dark blazer.
Marko Mrkšič

Co-founder, Ergovision

An ergonomic Ergovision office chair beside a wooden desk.
Rayher logo

"There are three things in life you never change – your hairdresser, your gynaecologist and Kokos. At Kokos, we have a partner who understands publishing and skilfully steers our online advertising towards sales results."

Portrait of a smiling representative of Chiara Publishing with curly hair.
Simona Hana Boc

CEO, Chiara Publishing

Signing a book with a personal dedication at Chiara Publishing.
Chiara Publishing logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands the tourism industry, can analyse the numbers, interpret them correctly and recommend the next step. A partner who responds immediately when changes, adjustments or additional expertise are needed. Kokos has become an extension of our team: trustworthy, responsive and focused on results."

Portrait of a Terme Snovik representative in a red blazer.
Stanka Parkelj Rozina

Marketing Manager, Terme Snovik

A room at Terme Snovik with a double bed and wooden finishes.
Terme Snovik logo

"We started working with Kokos just as we wanted to take the next step in our growth, and it quickly became clear that we had set things up better. We began managing Google and Meta much more systematically. Above all, I like that we do not work as a client and agency, but more as one team. We can be very direct, test new ideas quickly and continuously adapt based on the results."

Portrait of a Zrno na zrno representative wearing glasses.
Miha Debeljak

Director, Zrno na zrno

Preparing ground coffee in an espresso machine portafilter.
Zrno na zrno logo

"With Kokos, we gained more than a team that knows how to run campaigns. We gained a partner who understands our business, can analyse the numbers and recommend the next step."

Portrait of a smiling Aliansa representative wearing a light-coloured shirt.
Daniel Kajzersperger

Director, Aliansa

A modern dark Aliansa kitchen with a wooden worktop and green bar stools.
Aliansa logo

client FAQs

frequently asked questions.

Do we need a new website to improve SEO?

Not necessarily. Many improvements can be made to your existing website. Diagnostics reveal whether the biggest opportunities lie in the technical foundations, structure, content, authority or a combination of factors.

Can you guarantee our company will appear in ChatGPT or other AI answers?

No. Nobody can reliably guarantee that today. We can, however, significantly improve the foundations that help AI systems understand your brand and content, connect them with relevant topics and recognise them as a high-quality, credible source.

What if our keywords already rank well?

The goal may extend beyond gaining new rankings. We look at which rankings generate traffic and conversions, where content gaps exist, how to increase CTR and where your brand can build greater topical authority.

Do we need to keep creating new content for SEO?

No. New content is just one way to improve performance. We can often achieve a great deal by improving existing pages, site structure and internal links, consolidating content, making technical and semantic improvements and, above all, building strong backlinks.

Will we need our development team’s help with SEO?

That depends on your website and the diagnostic findings. Some changes can be made to content and structure, while more complex technical improvements may require development work. We set priorities based on the expected impact.

How do we know whether our SEO investment is paying off?

We track more than rankings and organic traffic. Our main focus is which content and search queries bring relevant visitors, enquiries and sales, and how organic search contributes to your overall digital marketing.

useful blog posts

insights for brands that grow.

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The Kokos Agency team receiving the award on stage at the European Search Awards.
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A presentation on website optimisation at the Digital Transformation event.
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Digital Transformation: A Full House and Plenty of AI Insights

Ready for SEO/GEO without guesswork?

Website analysis using an SEO tool on a laptop.

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